Allerton is one of the country’s oldest public golf courses, with clear opportunities for enhancement and an expanded leisure and social offer. At Allerton Manor, Green Circle inherited a loss-making liability that had been starved of investment, and with Council-budgets under extreme pressure, was poorly maintained and struggling to survive. The clubhouse was neglected, the condition of the course was beginning to deteriorate and there was a real and imminent threat that this much-loved and valued public golf course could cease to exist.
Looking beyond the immediate challenge, we could always see the underlying strength and potential of Allerton Manor and the possibility of creating an outstanding sporting asset and family leisure destination. Following our appointment, we pledged to create a high-quality golf and leisure facility on a par with the best private club facilities, whilst safeguarding the affordable pay and play principle.
Constrained by the short-term nature of the initial 25 year operating lease, however, following a new partnership concordat and subsequent completion of a new institutional 150 year lease agreement with Liverpool City Council, we have developed an ambitious masterplan, with a comprehensive planning application approved by Liverpool City Council.
“The changes at Allerton Manor over the last 4 years have been incredible. From the condition and management of the course to the quality of the clubhouse, restaurant and changing facilities. There is a real focus on the customer and attention to detail. It feels like a real golf club, but one that is open to everyone.”
Robbie Henderson
Captain of Allerton Manor Golf Club
“We have focused on every aspect of the customer experience from the management and layout of the golf course, the quality of facilities and the wider hospitality and leisure offer. We see Allerton Manor as being more than an excellent and challenging golf course, because our customers want and expect it to be more than that too.”
Craig Coley
Operations Director, Green Circle Leisure
Allerton Manor, Allerton Road, Liverpool L18 3JT